A top ranking on search engines takes a lot of work—and it's easy to make mistakes along the way. If you're trying to rank your local business, it can be especially tricky because there are several things that can hold you back at every step. Here's Local SEO Agency Sydney-wide experts guide with these common errors in mind as you try to get your business higher in the rankings, and you'll be able to avoid them.
Not understand how Google Maps work.
Google Maps is a great tool for local businesses looking to improve their SEO. Google Maps has become essential to search engine optimisation, but many small business owners don't know how to make the most out of it. The first step is understanding how Google Maps works and what you can do to optimise your listings for better rankings.
If your business doesn't already have a Google My Business profile, create one as soon as possible.
This will give you access to valuable features like Local Guides and free analytics reports that aren't available through other platforms such as Yelp or Facebook. Once you're set up with GMB, start optimising your listing's information by adding photos (at least one photo per category), open hours, address details and contact information—all of which help bring up relevant searches when someone types in keywords related to what they want from a local business nearby (e..g., "Italian restaurant near me").
Not having a mobile-friendly website.
You're probably aware that mobile traffic is growing and that having a mobile-friendly website is important. But not every business has the time or resources to build one from scratch.
Luckily, you can use responsive templates or theme frameworks like Bootstrap to build your site without having to hire a developer (or even write code).
But what if you don't want to create a new site? What if your current site was designed ten years ago in Flash? Then all hope isn't lost; check out this Local SEO Agency Sydney-wide expert's guide on how you can make your existing site mobile-friendly with minimal effort!
Having keywords in your domain name that don't match your business location
Many local businesses make the mistake of trying to rank high in search results, but they give up too soon. If you're not getting good results, staying focused and improving your website content and SEO strategy is important.
It's important to know that you can't control the search engine results; you can optimise your site for different keywords (or use a professional SEO company) so that Google knows what kind of content should appear when someone searches for those words.
Not optimising your Google My Business page correctly.
When it comes to optimising your Google My Business page, there are several things you can do to make sure that it is complete and filled out properly.
You should make sure that:
- Your business address is complete and accurate, including the city and state where you are located.
- You have a telephone number listed for your business so customers can call you directly if they have questions or concerns about their order.
- You include an email address for customers who prefer email communication over phone calls or face-to-face meetings. This allows them to reach out via this channel instead of having to call the store directly if they have any questions about the product or service offered by local businesses near their home or office location (which may not be open when they want).
We invited all of the business owners who have been through our program and have seen results with their new website to talk about what they learned and how they are doing now. With Local SEO Agency Sydney-wide expert's guide, we believe in empowering small business owners with the knowledge to be more successful in their industry. We believe that their success is our success.