When it comes to SEO, most people think about off-page factors first. You know – links and social media posts and the like. But have you ever considered what goes on "on page"? What is on-page SEO? It's all the stuff that's right there on your website: webpage titles, headers, images, and content so you need the help of the professional Expert SEO company Sydney. So let's get started.
- Title and Meta Tags
There are three elements of on-page SEO that you should be aware of. They are the title tag, meta tags, and H1 tags.
Title Tags: Title tags are your first chance to get into a search engine's good graces. For this reason, they must be keyword-rich but also concise and compelling enough to entice someone to click through to your website.
Meta Tags: Meta tags include things like description, keywords, and author information. Search engines use these in order to better understand what your site is about so that they can give users relevant results when they do a query.
H1 Tags: The tag on your site is usually used for important headlines or natural headings that describe sections of content on the page (like an introduction or conclusion). It's important that these words are consistent throughout all pages because it shows Google how well organised your website is at a glance.
- Website Navigation
- Navigation should be intuitive and easy to use
- Navigation should be consistent across all pages
- Navigation should be present on every page
- Navigation should be visible on all devices
- Navigation should be search engine friendly
- The navigation elements need to be easy for you to update
- Heading Tags
Heading tags are used to create the structure of your content. They should be used to organise your content, provide context for what you're writing about, break up large blocks of text and make it more scannable.
Headings are also important because they affect how search engines crawl and index your site. Different search engines have different algorithms for ranking websites based on a variety of factors; one factor is how many times each word or phrase appears in the and so on heading tags (for example, an H1 tag would be the same as a tag).
As such, using descriptive headings in the correct order can help improve search engine rankings by increasing keyword density throughout the page without overwhelming readers with too much information all at once.
- Images and Graphics
Images and graphics can be a great way to improve your site's SEO. Images can be used to create a more engaging experience for your users, but they also have more practical purposes. They can help with keyword targeting and improve load speed and bounce rate.
Here are some important things to keep in mind when using images:
- Make sure the image is relevant.
- Use alt tags on all images (including images that are purely decorative)
- Content Quality and Quantity
This is the most important part of your site, so it needs to be optimised for SEO (Search Engine Optimisation). But what does that mean? It means that you need to have quality content on your website that people will want to read. A lot of people think SEO means stuffing keywords into a page, but this isn't true at all.
Instead, you should have high-quality content on every single page of your website. This way, when search engines crawl through the internet looking for new websites, they will find yours and rank it higher than other sites with lower-quality or irrelevant content.
- Keyword Proximity
Keyword proximity is the distance between keywords. You want to place your keywords in a few words of each other without being too close together. You wouldn't necessarily want every sentence or paragraph on your page containing keywords; placing them at strategic locations will help you get better rankings in Google's algorithm when they crawl through your website.
7.URLs and Domain Names
The domain name of your website is the name that people type into their browser to get to your site. This is also what shows up in search results and other places online. The domain name should be:
- Easy to remember.
- Relevant to the content of your website, without being overly long or complicated (i.e., don't use a made-up word)
- Easy to type, read in search results, and spell.
- Easy for all users regardless of language or country.
- Internal Linking Structure
Internal linking is the practise of linking to another page or content on your own site. This helps readers move through your site and makes it easier for search engines to understand what you're talking about.
There are two types of internal links: navigation and subject-based. Navigation links help users navigate around your website, while subject-based links help readers find related content on the same topic they are currently reading.
- Website Speed and Responsiveness
Website speed and responsiveness are important for user experience, especially on mobile devices. Google has stated that a site's loading time is a ranking factor. The faster your website loads, the better and more likely it will be to rank well in Google search results. If you're looking for a way to improve your overall SEO strategy, speeding up your website should be at the top of that list.
- Blogs and Social Media Links
- Blogs and social media links are important.
- Blogs and social media links can help you build links.
- Blogs and social media links can help you build your brand.
- Blogs and social media links can help you build traffic.
On-page SEO is a long-term strategy. It's not a quick fix, nor is it a magic bullet. The purpose of on-page SEO is to make your website more visible in search engine results and increase your click-through rate.
On-Page SEO involves making changes to the content on your website so that Google can better understand what each page is about, which in turn helps them determine which pages are most relevant for users searching for specific terms or phrases.
Page Search Engine Optimisation (SEO) is defined as "the process by which search engines evaluate websites in order to rank their results based on relevance and importance," according to Wikipedia.
In conclusion, on-page SEO is incredibly important to the success of your website. It's not as simple as just adding keywords, but there are many ways that you can optimise your site in order to rank higher in search engines. The ten strategies listed above will help get you started, just make sure to choose the right expert seo company Sydney.